N I M I N O

I ONLY SMOKE
WHEN I DRINK

BY STEPHEN WAYNE MALLETT

DR DRE PROJECT

A campaign showcasing celebrity reactions to Casablanco. The goal was to build hype.

Results: 7K organic followers 200+K views on IG.

CONCEPT

A fully animated video harnessing the power of Unreal Engine. We use this technology to build the most beautiful psychedelic experience the music video world has ever seen. Think of the animation style of BMTH’s Medicine video without the anxiety and darkness. Let’s make our video angelic with fashion vibes.

Once the audience feels like they know what they are looking at, the subjects and worlds morph into something entirely different. Let’s play with some fun

MY PROCESS

Collaboration is key to making an impactful piece of art. I invite department heads to bring ideas to the table that excite them.
If an artist feels called to co-direct a project, I am happy to share the cockpit and fly it together.
I plan everything, from the storyboards to the music I play on set. It's my job to create a space where the artist and crew feel connected and in sync.
Let's come prepared, but be open to finding gold in the moment. Like modern art, I let the creativity come to me and discern what is best for the story.
I have been editing since I was eleven. Editing allows me to compose the story in my mind as we go, which is a critical component of my process.